Brand & Press Kit
The Rabot brand, ready to use
Logos, colors, typography, and boilerplate for press, partners, and anyone representing Rabot, plus the usage rules that keep the brand consistent everywhere it shows up.
Logo
Logo lockups
The Rabot logo pairs an icon, built from the letter “o” in the wordmark, with a lowercase wordmark derived from Montserrat. Use the full-color version on light backgrounds and the white version on dark or busy ones.
Usage
Clear space & misuse
Give the logo room to breathe and keep it intact. These rules protect the brand wherever it appears.
Clear space
Maintain minimum clear space equal to ¼ of the logo width on all sides. Keep ⅛ of that width between the icon and the wordmark. No other elements may enter the safe zone.
Do
- Keep clear space of at least ¼ the logo width on all sides
- Use the white logo on dark or busy backgrounds
- Use the approved SVG/PNG files at their native proportions
Don’t
- Distort or stretch the logo
- Outline the logo
- Use unauthorized colors
- Rotate any part of the logo
- Apply drop shadows or other effects
- Recreate the wordmark in another typeface
- Apply gradients to the logo
- Change the position of the icon and wordmark
- Deconstruct the logo mark
Color
Color palette
Purple and navy lead; lavender, gold, and red support. Click any swatch to copy its hex. The CSS custom-property name is shown for developers.
Typography
Typeface
Inter is our brand and interface typeface, used for everything except the logo. The wordmark is a custom mark derived from Montserrat; never recreate it in a system font.
Aa
Inter · the quick brown fox jumps over the lazy dog · 0123456789
Semibold for headings & emphasis
Medium for subheads & UI
Regular for body copy that carries the reading experience.
Light for large captions & secondary text.
Boilerplate
Company boilerplate & facts
Approved descriptions for articles, decks, and partner pages. Click to copy.
- Founded
- 2018
- Headquarters
- San Francisco, CA
- Category
- Fulfillment operations platform
- Funding
- ~$8M raised
- Scale
- 131M+ items processed, 62+ WMS integrations
- Name
- Rabot (always lowercase in the logo)
Downloads
Get the assets
Everything above in one download, plus the full guidelines PDF.
Full brand kit
All logos (SVG + PNG) and the guidelines PDF.
Download .zip →Brand guidelines
The complete visual identity guidelines (PDF).
View PDF →Need something else?
Print or vector source (EPS/AI), or a co-marketing request? Reach out.
media@rabot.us → · Contact →